Marketing Technology and Strategy for Revenue Growth, Marketing and Advertising
John Elmer, CEO, Bayard Bradford | Marketing Technology & Services
John Elmer's Bio:
John Elmer is CEO of Bayard Bradford, a fast-growing marketing IT and services firm in Houston, Texas. John has a strong track record of driving long term revenue growth. He has deep experience in branding, marketing strategy, marketing technology, sales management, and new product development and introduction. John works primarily with B2B, industrial, technology and oilfield service companies who want to accelerate revenue growth.
John currently heads Encline, an oilfield technology startup focused on self-managing IoT artificial lift and production/facilities equipment. John Elmer serves on the board of directors of Endeavor Management, a management consulting firm headquartered in Houston, Texas.
John Elmer's Experience:
VP Sales and Marketing at S2S Systems International, Inc.September 2010 - October 2013
John Elmer managed marketing, sales and business development for S2S Systems International, Inc., a reservoir modeling software firm serving the oil and gas industry.
CEO at Gelb Consulting GroupFebruary 1984 - December 2011
John Elmer joined Gelb Consulting in 1984, holding various positions and managing the oil and gas practice through 2008. Acquired the firm in 1999. Served as president through 2008 and CEO through 2011. Gelb Consulting merged with Endeavor Management in 2012.
Chief Marketing Officer at Ingrain IncAugust 2008 - August 2010
John Elmer was Chief Marketing Officer for Ingrain, a technology startup in the oilfield service industry. Increased Ingrain's sales leads 252% and revenues 662% during July 2009-June 2010 compared to the 12-month period starting July 2008. Drove the commercialization and introduction of CoreHD (high definition whole core CT scanning), which resulted in major contract awards that are vital to the long-term success of the company.
Adjunct Professor, Marketing, MBA Program at University of Houston Bauer College of Business1989 - 1993
John Elmer was a lecturer on Marketing Management in the MBA program in the College of Business Administration.
Executive Vice President at Endeavor ManagementJanuary 2012 - Present | Houston, Texas
A member of the Endeavor Management Board of Directors, John Elmer is responsible for corporate development and compensation.
President at EnclineJanuary 2015 - Present | Houston, Texas
President and co-founder. Encline is an R&D firm that develops self-managing, IoT-enabled artificial lift and production/facilities equipment for the oil and gas industry.
CEO at Bayard BradfordDecember 2016 - Present | Houston, Texas
CEO and founder. Marketing technology and services for revenue growth. We bring sales and marketing automation to industrial, B2B and technology companies to drive sales, bring visibility to your pipeline, and show ROI on marketing. Our integrated marketing IT platform ties together your CRM and website with inbound marketing software and integrated analytics.
John Elmer's Education:
University of Houston, C.T. Bauer College of Business1981 – 1984MBAConcentration: Marketing
University of Texas at Austin1975 – 1980BAConcentration: Psychology
John Elmer's Interests & Activities:
Chief Marketing Officer, business development, strategic marketing, sales, new product development, innovation, brand strategy, marketing strategy, sales and marketing, revenue growth, CRM, board of directors, Endeavor Management, Gelb Consulting, oilfield technology, new product launch, commercialization, oil and gas, oilfield services, E&P, startups, technology transfer, software, reservoir modeling, consulting, market studies, pricing,